Social networking research Paper Example | Topics and Well Written Essays - 2500 words

Social networking - Research Paper ExampleOne such obstacle is culture. Most of the normal sites are run on the basis of mass connectivity. However, many population have their own slipway of interaction that cannot be completely replaced by this mass interaction approach. People buy many in the flesh(predicate) things based on advice from relatives and friends (Curran & Blackburn, 1994). Role models also play a major role in influencing decisions. In fact word of mouth is still the most effective method of advertisement (Trusov et al, 1990). Many people only trust the message depending on the person delivering it (Nail, 2005). Another big weakness of mass trade organs with a worldwide audience such as the Internet is that everything goes. Much as an psyche may choose to whom and what they communicate, they cannot control the content directed at them. Though the cultural limitations are a lot ignored by social network program designers, in a relatively conservative surrounding s such as the that found in the UAE, some items, suggestions or insinuations found in the sites range from universe upsetting to outrightly offensive (Ali, 2009). Futhermore, interaction sites such as YouTube and Facebook will are relatively new phenomena. It is whence foolhardy to imagine that the established cultural networks of communication will simply give way to neutral interaction sites overnight (Wills & Wills, 1996).2 Social networking is an effective medium because it aids in developing a better CRM program, where it has became a tool for two way communication between companies and consumers, and so it is effective for microscopic businesses because they can exchange and listen to their consumers views and ideas.The main advantage of social networking programs is that they are based on interaction. It is therefore possible to provide a centralized infrastructure to enable delivery of content, adequate and little information about the product, aftersales support, inform ation on product