PR Plan Essay Example | Topics and Well Written Essays - 2000 words

PR Plan - Essay ExampleThis will figure that a new public relations invent merchant ship be unfolded and monitored effectively for progress and that shifts in strategy can be made gibe to achieved progress. (Twittasaur, 2011) Situation Situation Analysis The companys internal and external situations need to be ceremonious in order to hit a benchmark which would be utilised to proceed further. To delineate the companys internal and external conditions two different kinds of tools are being apply. SWOT (Strengths, Opportunities, Weaknesses and Strengths) is being used primarily to discover the companys internal situation. (Menon, 1999) On the other hand the PEST (Political, Economic, genial and Technological) tool is being utilised to comprehend where the market currently stands. (Armstrong, 2006) SWOT Strengths Weaknesses established supply chain of mountains for fresh delivery in most areas only high quality meat used to create blimps spiced and non spiced meat varieties of fered lowered fat content of sausages British ingredients use ensured herbs used extensively to promote anicteric eating dedicated and committed workforce. meat cannot be stored for long periods due to small freezers ? demand cannot be fulfilled in certain situations some flavouring recipes used are French and exotic operations in Middle England need to be expanded on ground. Opportunities Threats market is expanding after recession sausage derivatives such as hot dogs can be easily introduced Middle England is health conscious so a proven healthy food product can easily take over the market. mess want more English recipes fat levels are lowered but certain other brands pass on lower fat levels. PEST Political There are no bans on meat (such as through Mad cow) and the short term political outlook is healthy for the market. Economic The market is materialistic but recovering gradually which will permit greater sales in the longer run. mountain have the buying power to afford sa usages with ease. Social The food market is headed for reform which will alter healthier eating and thus healthier lifestyles. Sausages are becoming popular because of their readymade nature, ease of processing and blue taste. Technological Fat levels can easily be lowered from meat products using technology. Herbs and other spices can easily be added to sausage meat before making sausages. Sausages can be manufactured and transported with coition ease due to technology without compromising their quality. Objectives Charting a Course Mission Configuring and implementing an effective PR crusade in order to expand Bangers market share to promote company moolah and healthy eating. Business Objectives Increasing sales in Middle England by at least 20% within 90 days of the launch of this campaign Expanding Bangers market presence by introducing it to 3 new counties in Middle England within the first month Promoting the use of sausages as a healthy food item to replace other meat it ems on consumer shopping lists by 10% in 12 months. Prioritising Marketing Objectives Clear and concise marketing objectives must be established to ensure that a clear direction can be ascertained. (Stone, 2001) Moreover, the objectives have been assessed using SMART (Specific, Measured, Attainable, Realistic, Time bound) to formalise them. (Doran, 1981) Two different kinds of markets are being targeted. First are markets where